“We will make decisions that hurt the business if they help people’s well-being and health” says Instagram’s CEO Adam Mosseri.

Adam Mosseri recently spoke on the initiative with Wired’s Arielle Pardes and actor Tracee Ellis Ross saying that “it’s about young people.”
“The idea is to try and depressurize Instagram. Make it less of a competition. Give people more space to focus on connecting with people that they love, things that inspire them,” he said.
“The idea is to try and depressurize Instagram. Make it less of a competition. Give people more space to focus on connecting with people that they love, things that inspire them,” he said.
“But it’s really focused on young people. We have to see how it affects how people feel about the platform, how they use the platform, how it affects creator ecosystem, but I’ve been spending a lot of time on this personally.”
The company has already rolled out the feature in other countries, including Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil. The feature will still allow users to see likes on their end, but they will be hidden from public view.
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