Nike announce Spring 2016 "Back to the Future" release!

“By imagining the future, we create it,” Nike says

October 21, 2015 was Back to the Future Day, the day Marty McFly set on his time-travel machine in the second “Back to the Future” film to save his children and change some of the events that happened in the first film, released 3 years prior, in 1985.

Yesterday, our present became that generation’s future, and the Internet had a blast looking at the stuff the movie predicted we would have in 2015. As that happened, on the list of things we still didn’t have, which included the hoverboard and flying cars, was the self-lacing Nike Mag shoe.

Coined the Nike Mag’s “power laces”, the shoes featured in the film reinvented the conventional lacing system by introducing an “individually responsive system that senses the wearer’s motion” – essentially automating the ages-old shoelace-tying process.

In honour of the film’s enduring legacy on pop culture, Nike on Wednesday delivered a pair of Nike Mags to the shoe’s first – and most celebrated – wearer, Michael J. Fox.



FROM NIKE.COM:

Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.

The resulting Nike Mag integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”