SWAG LDN
By Young Verde
Founded by Elliott Richards and Nathaniel Prince in 2009, the brand began under the name ‘Swaggaboy’, producing the infamous ‘Funk Me I’m Famous’ line plus many more. Following the success of the first few lines, the brand evolved and the team grew adding a valued member Reece Ellis over this short period of time the brand developed into what we now know as SWAGLDN – and independent fashion house based in South West London.
They’re wholly rooted in creativity, simplicity and luxury and are inspired by the captivating City of London. They’re very much immersed in music culture and have seen artists such as: Stooshe, Oritse Williams (JLS), Scorcher and Wretch 32 proudly sporting their brand. Although still in their early stages, they have some pretty big plans for the future; so there’s never been a better time to follow their journey, and see SWAGLDN turn into SWAGINTL.
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| @LemyBeauty (who has be a feature on "Popular Chicas On Instagram via @LimitlessChicas) wearing a SWAGLDN dress |
SWAGLDN are beginning to grow even more on social media - Follow the brand on Instagram @SWAGLDN - Business developer Reece Ellis (IG:@reece_ccent) has been putting in the ground work for this brand. SWAGLDN has been associated with many musical artists, and now popular models on Instagram, the future looks bright as they go from strength to strength.
If you would like to get your hands on some SWAGLDN fabric, make your way down to:
Yoke Menswear - The Whitgift Center, Unit 1036-1037, The Whitgift Shopping Centre, Croydon, Surrey CR0 1LP
&
IC Shop, 10 St Georges Walk, Croydon, Surrey, CRO 1YG.
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