Beyonce '7/11' Music Video!

Beyonce releases '7/11' music viral video.

 Just a few hours after Beyonce's new track "7/11" dropped a few days prior to the release date, Mrs Carter revealed her homespun, mesmerising viral music video for the Platinum Edition song.

While the original Beyoncé "video album" looked like it was a big Hollywood production, it's refreshing to see Beyoncé successfully operate on a low budget.

The video kicks off with Beyoncé dancing in a Kale sweatshirt on her high-rise balcony before bringing the party indoors with a few of her dancer friends. Much of well-shot, spryly edited "7/11" appears to be filmed by Beyoncé herself as you can glimpse her holding the camera in the mirror in some shots.

Besides the cheesy dance moves and wardrobe changes, this is to be one of the more personal Beyoncé music videos. Finally, fans are granted access inside her home, from that large living room with the giant white Christmas tree to the messiness of her bathroom to the elevator bank where "7/11" wraps up. At around the 57-second mark, there is also a split-second cameo by daughter Blue Ivy.

The clip has already racked up more than 2.8 million views to date.