Adidas has become Manchester United Football Club's global Technical Sponsor
Adidas becomes Manchester United's Official Technical Sponsor and Official Licensing Partner for ten years starting from the 2015-16 season.
As part of the agreement, Adidas will supply product to Manchester United and outfit all of the club's teams. In addition, Adidas will have the exclusive right to distribute dual-branded merchandising products worldwide.
Herbert Hainer CEO of Adidas Group states:
"We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world. At the same time, this collaboration marks a milestones for us when it comes to merchandising potential. we expect total sales to reach 1.5 billion GBP during the duration of our partnership."
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